Cinebites

Context

Cinebites is a movie theater snack ordering app that offers a snack delivery feature to your seat inside the theater while the movie is running. This app was a part of the Google UX Design Certificate program, I completed this project in three months, covering the entire user experience design process from start to finish. The project focused on the application of user-centered design methods, from user research and persona creation, wireframing, prototyping, to testing and iterating the design based on feedback.

Problem & Goals

Users want to be able to order snacks while the movie is showing, because often the snacks run out in the middle of the road or they forget to order snacks, but don't want to miss an important part when the movie starts, besides that users want a recommendation menu and other promo tabs so that users can get the best deals. Users can order snacks when the movie has started and users get recommendations and the best deals when they want to make a purchase.

Pain Points

• Price

  There are often promos for ordering snacks at movie theaters, but customers don't know what promos are available, so they don't get the best price.

• Ease of Access

  Some customers want to buy snacks while the movie is playing but don’t want to leave their seats because they don’t want to miss important parts of the movie.

• Buyer’s Dilemma

  Not knowing what recommendations to buy for each buyer profile (e.g., for a family or a large portion for yourself), including which bundle/best deal to choose.

Persona

User Journey

Research Insights

I conducted interviews and created empathy maps to understand the users in relation to my design and their needs. The main user groups identified through the research were teenagers in college or internships to working adults with families who generally like to go to the movies to enjoy their leisure time. The user problems found were that users are often confused about what to order because there are no recommendations and such, users also do not know what promos are going on and what is the best purchase for them. Another user problem is when they run out of their snacks in the theater or they haven't bought them and want to buy back snacks from the theater but don't want to leave their seats because they are afraid of missing important moments that might air while they are away.

Solution

Cinebites is a movie theater snack ordering app that offers a snack delivery feature to your seat inside the theater while the movie is running.

Wireframe

My goal in creating this wireframe paper was to quickly brainstorm the layout and features I wanted to include in a fast, low-commitment way.

Usability Study: Findings

• Round 1 Findings

  the user wants to be able to change the order when it is already in the confirmation stage

  users want to be able to add notes during the ordering stage

• Round 2 Findings

  Adding edit order feature

  Adding order note feature

Results & Impact

After I updated some features based on user needs through the usability study, and conducted the test again, the majority of users I tested did not experience any problems and all participants successfully completed the usability study test. I learned that by conducting usability studies and thinking about accessibility, my designs can be more inclusive for many people.

Highlights